ASCD Superhero Ad Series


ASCD Creative


Ideation & Art Direction:
Reece Quiñones
Creative Direction: Gary Bloom
Designer: Thomas Lytle
Hand Lettering: Donald Ely


The concept around ASCD’s Superhero ad series was ideated out of our desire to put our educators at the center. We love our members, customers, and constituents and wanted to celebrate them. What better way than to highlight the meaningful work they do everyday. Educator’s truly are our Superheroes, Champions, and Trailblazers. In an effort to expand the campaign, we photographed over 30 educators at our Annual Conference.

Projects Specs: Multiple ad sizes for placement in various publications.

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