Art Direction

ASCD Sourcebook Catalog


ASCD Creative


Art Direction and Project Concept:
Reece Quiñones
Senior Creative Director: Gary Bloom
Publisher: Stefani Roth
Designer: Lindsey Smith, lead designer (ASCD Creative designers)
Cover Typography: Donald Ely


ASCD is known worldwide for its professional development resources. Throughout the years ASCD has created many catalogs, but as its product offerings grew their catalogs remained the same size at 64 pages. The concept of the sourcebook came about to help ASCD market more products in a format that educators would want to keep throughout the year. The first ASCD Sourcebook catalog yielded well over one million dollars in sales.

Projects Specs: Concept Document, Wireframes, Grid Guide, Design Comp, 116-page Catalog

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