Baltimore Votes Coalition


OSI-Baltimore / Baltimore Votes Coalition


Creative Direction:
Reece Quiñones
Client Manager: Natasha Lesser
Art Director:
Bailey Gregory
VP of Digital: Matt Anthes
Senior Video Producer: Melissa Rogers
Motion Designer: Scott Cooper


In response to the COVID-19 pandemic, Maryland, like many other states, had to quickly pivot to voting by mail (with limited in-person voting) for the April 28 special election to fill U.S. Representative Elijah E. Cummings’ 7th Congressional District seat and the June 2 primary election. To reassure people about voting by mail, inform them about the new process, share information about candidates and issues, and get people to vote, Open Society Institute – Baltimore asked The Hatcher Group to work with the Baltimore Votes Coalition on the Baltimore Votes by Mail campaign.

Our work on the campaign helped to increase voting numbers in Baltimore. As a result of the campaign, Baltimore had the highest percentage of vote by mail and absentee ballots returned in any jurisdiction in Maryland, according to the Maryland State Board of Elections. 

Projects Specs: Campaign Branding, Broadcast Television/Radio, Social Media, Grassroots Events, and Videos:

Baltimore Votes by Mail: Motion Video

Baltimore Votes: Vote by Mail in the Special Election Commercial

Baltimore Votes: Vote by Mail in the Primary Election

Baltimore Votes: Party at the Mailbox


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