BHSB Don’t Die Awareness Campaign


Behavioral Health System Baltimore


Creative Direction:
Reece Quiñones
Designers: Khanh Pham and Debbie Rappaport


BHSB partnered with The Hatcher Group to expand on the Baltimore City’s Health Department Don’t Die campaign. The original campaign aimed to educate people with substance use disorders about life-saving Naloxone, which can reverse the effects of an opioid overdose. They then sought to expand the message to include friends and family of people who have a substance use disorder or are in recovery. We developed messaging, conducted focus groups, and designed and executed a citywide advertising campaign. The awareness campaign reached over 1.4 million people in the Baltimore area.

Projects Specs: Creative, Digital Strategies, OOH, Radio, Messaging, and Branding



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