Maryland 529 Marketing


Maryland 529


Creative Direction:
Reece Quiñones
Client Manager: Jim Baird
Project Manager: Cate Watson
Art Director: Bailey Gregory
Senior UX Designer: Ernest Chua
VP of Digital: Matt Anthes
Senior Video Producer: Melissa Rogers
Designers: Khanh Pham, Lindsey Smith, Marzia Motta, Katelynne Vizcayno, Debbie Rappaport, and Annette Allen


The Hatcher Group developed a comprehensive marketing plan that included detailed audience personas, key performance indicators for each campaign, and messages to reach audiences throughout Maryland. As part of a broader refresh of creative and advertising, we created a suite of new and updated materials, including: an enrollment kit, annual report and summary, infographics, photography, brochures, animated gifs, motion graphics, and campaign-themed collateral. We also provided website support, such as creating new pages and simplifying existing pages to streamline the user experience.

Projects Specs: Branding, Broadcast Television/Radio, Social Media, Website UX/UI, and Motion Graphic Videos


Maryland 529: Work Hard Today…For Tomorrow

Parents May I?

Motion Graphics:

What is a 529?

Compare Our Plans?


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