The ASCD Brand Book


ASCD Creative


Art Direction & Design:
Reece Quiñones
Creative Direction: Gary Bloom
Designer: Thomas Lytle


Rebranding a 70-year organization can be weighted with nostalgia of what was, as well as shaped by where the company aspires to be. ASCD’s rebranding really focused on educating staff about our brand and refining the work that was done in the past. A version of this brand guide was created for external vendors.

Projects Specs: 8.5 X 11, 84 pages

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