Art Direction

Whole Child and WSSC Identity and Branding


ASCD Creative


Art Direction and Client Management:
Reece Quiñones
Senior Creative Director: Gary Bloom
Designer: Lindsey Smith, lead designer (ASCD Creative designers)


ASCD is dedicated to promoting the success of every child, and they look well beyond test scores to define that success. They believe that children need to be healthy, safe, engaged, supported, and challenged and that they will flourish when entire communities attend to both the in-school factors and out-of-school influences that affect learning. This Whole Child Approach caught the attention of the Centers for Disease Control (CDC) and ASCD went into a partnership to create an updated Federal Healthy School Model called Whole School, Whole Community, Whole Child. The project and campaign brought about a program that is now being used in many states across the country to ensure that all children’s needs are being met.

Projects Specs: Concept Document, Client Meetings and Relationship Management, Model Design, Posters, Whole Child Healthy School Snapshots for all 50 States, State Profiles, Marketing, and Social Media (Please view the video under Design Portfolio).

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