Art Direction

EduCore Website and Grant Report


ASCD Creative


Art Direction:
Reece Quiñones
Senior Creative Director: Gary Bloom
Designer: Lindsey Smith, lead designer/EduCore Report (ASCD Creative designers)


The Common Core State Standards were released in 2010. These K–12 standards in literacy and mathematics focus on the college- and career-ready skills and knowledge students need to succeed. As states adopted the Common Core State Standards, it became clear that teachers needed new tools and resources to properly implement them. Additionally, before teachers and administrators could begin to implement the new standards, they had to fully understand them.

To address this growing concern, ASCD and The Bill & Melinda Gates Foundation began working together to create an online tool to serve as a repository for high-quality literacy and mathematics resources to meet educators’ Common Core professional development needs. At the end of the grant period, ASCD developed a comprehensive report on the grant details and results.

Projects Specs: Concept Document, UX/UI, Logo Design, Website Design, Marketing, and Grant Report. (Visit the project.)

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